This guide outlines the core principles of the atbio.me brand, ensuring a consistent and powerful identity across all our communications, products, and marketing materials. Our brand is a promise of clarity, empowerment, and professionalism for our users.
1. Brand Overview
Mission: To empower modern professionals to manage and present their dynamic, multi-faceted careers through a single, intelligent platform.
Core Value: We believe a professional’s identity is not static. Our platform provides the tools to articulate a focused narrative for every audience, making professional connections more meaningful and opportunities more accessible.
Target Audience: Freelancers, consultants, creators, job seekers, and any professional with multiple projects or skill sets who needs to present a tailored profile for a specific audience.
2. Brand Voice and Tone
Our voice is designed to be supportive, knowledgeable, and direct. We are a guide, not a salesperson.
Empowering: We use confident and encouraging language that helps users feel in control of their professional narrative.
Clear & Direct: We avoid jargon and get straight to the point. Our communication should be easy to understand and act upon.
Modern & Professional: The tone should be polished and contemporary, reflecting the innovative nature of our platform.
Human: We use contractions and a friendly, conversational style to feel approachable and trustworthy.
Example Phrases:
Instead of: “Leverage our proprietary system to optimize your professional synergy.”
Use: “Craft a different bio for every client. It’s that easy.”
3. Visual Identity
Color Palette
The atbio.me color palette is built on a foundation of neutral tones, designed to make user-generated content the star. The accent color is used sparingly and purposefully to draw attention to key actions and elements.
Core Palette:
Black:
#000000White:
#FFFFFFAccent Red:
#FF0028(Used for primary calls to action, highlights, and important notifications)
Recommended Neutral Palette:
Primary Background:
#F8F8F8(Off-white, used as the main canvas for pages)Secondary Background:
#EEEEEE(Light gray, for content cards, sidebars, and distinct sections)Primary Text:
#333333(Dark gray, for body copy and headings)Secondary Text:
#777777(Medium gray, for captions, timestamps, and placeholder text)Dividers & Borders:
#DCDCDC(Very light gray, for subtle lines and borders)
Typography
Our typography is clean, modern, and highly legible across all devices.
Primary Font: Inter (Used for all headings, body text, and UI elements)
Secondary Font: (None) We use a single, versatile font family to maintain a consistent and minimalist feel.
Fallback:
sans-serif(Ensures readability on any system)
Logo
The logo should be treated with care and consistency.
Clear Space: Always maintain a clear space around the logo equal to the height of the “atbio.me” text.
Color Variations: The logo can be used in white on a dark background or in black on a light background. Do not use the accent red in the logo itself.
Minimum Size: The logo should not be scaled down to a size where the text becomes illegible.
4. Messaging & Taglines
Our messaging should reinforce the core value proposition of managing a multi-faceted career.
Core Taglines:
“Your career has more than one story. Tell them all.”
“The professional profile, finally done right.”
“Manage all your professional identities from a single hub.”
“Bios for every audience. Snippets for every update. One platform for your career.”
By adhering to these guidelines, we can ensure that the atbio.me brand is always perceived as a modern, reliable, and essential tool for today’s professional.
